Currently reading: BMW could build V8 Alpina concept as luxury brand's 'M1 moment'

Conti GT rival in the frame as BMW aims to make a big impact with its new upmarket brand

BMW executives are hoping to put the Vision BMW Alpina concept, which the company launched at the Villa d'Este concours in May, into full production.

If ratified - and Autocar understands a final decision has not yet been made - it would be what insiders call an "M1 moment", as BMW prepares to relaunch the Alpina brand after the sale from the founding Bovensiepen family was finalised at the beginning of this year.