Matt Prior

Matt Prior
Title: Editor-at-large

Matt is Autocar’s lead features writer and presenter, is the main face of Autocar’s YouTube channel, presents the My Week In Cars podcast and has written his weekly column, Tester’s Notes, since 2013.

Matt is an automotive engineer who has been writing and talking about cars since 1997. He joined Autocar in 2005 as deputy road test editor, prior to which he was road test editor and world rally editor for Channel 4’s automotive website, 4Car. 

Into all things engineering and automotive from any era, Matt is as comfortable regularly contributing to sibling titles Move Electric and Classic & Sports Car as he is writing for Autocar. He has a racing licence, and some malfunctioning classic cars and motorbikes. 

Matt is an expert in:

  • Engineering and technology
  • Road testing
  • Vehicle dynamics

Matt Prior Q&A

What was your biggest news story?

Matt is consistently among the first journalists to drive the world’s most important new cars. Nearly 2m people have watched his thoughts on the McLaren F1, P1, and Senna specials. Was first to break the news that Mitsubishi was cancelling the Evo and pivoting to electrification, a story picked-up (and initially disbelieved) worldwide.

What’s the best car you’ve ever driven?

Arguably not a McLaren F1, nor a Bugatti Chiron or Bentley Batur, but a 2009 Ford Fiesta Zetec S. So much fun on the road, in a compact package with a superb ride and handling mix, brilliant steering, and all for under £15,000 at the time.

What will the car industry look like in 20 years?

For most of us, the car will still be the quickest, easiest and most cost-efficient way to get around.

Opinion

Beware the green T: This new sticker signals a doubtful driver

Unofficial plate is to let other road users know that a driver is unfamiliar with the area

Beware the green T: This new sticker signals a doubtful driver
Car review

BMW iX3

SUV has all-new platform, drivetrain, battery and digital interface. The brand’s electric reboot starts here

BMW iX3
Opinion

Footballers prove young people do like cars

Remove the barriers to ownership and the appeal of driving and cars is as strong as ever

Footballers prove young people do like cars
Opinion

Big MPVs are the luxury saloons of the future

Have MPVs gone from being a symbol of a dreary family life to the height of opulence?

Big MPVs are the luxury saloons of the future
Opinion

Ioniq, ID, EQ... what makes an electric sub-brand succeed?

Mercedes and Volkswagen have struggled with their EV-specific model lines while Hyundai has succeeded

Ioniq, ID, EQ... what makes an electric sub-brand succeed?
Opinion

'Why choose a Vauxhall? What even is a Vauxhall?'

Vauxhall is going to have some trouble defining itself in this electric era. Luckily, it can still make decent cars...

'Why choose a Vauxhall? What even is a Vauxhall?'
Original 12130 elroq start of production
Skoda's manufacturing plant is the size of Monaco – 4000 cars are made here every day
News

Inside the Skoda factory that's bigger than Monaco

The beating heart of Skoda’s global operations is mind-boggling in both sheer scale and choreographed detail

Inside the Skoda factory that's bigger than Monaco
Opinion

I didn't expect the Rocket to enter my ‘favourite cars of all time' list

Just 38 Rockets were made from 1992-1998, then a few more in 2007, like this one

I didn't expect the Rocket to enter my ‘favourite cars of all time' list
skoda classic days 2025 jh 5
The Rapid was the first Skoda to be modelled in a wind tunnel
News

Driving the Skoda museum collection

Skoda DNA oozes from these historic cars

Driving the Skoda museum collection
Car review

Vauxhall Mokka GSE

The return of a true fast Vauxhall sub-brand… on an electric compact crossover

Vauxhall Mokka GSE
News

Skoda CEO reveals secret to huge profits

Klaus Zellmer on the difficulties of securing the brand's future while honouring its past

Skoda CEO reveals secret to huge profits

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