JLR has launched the first electric Range Rover, with the promise that the brand's crucial debut EV will "look, feel and drive like a Range Rover".
The new Range Rover Electric - due next year, priced from £154,070 - is a dual-motor EV based on the current Range Rover's mixed-metal Modular Longitudinal Architecture (MLA-Flex), with a 120kWh battery pack, outputs of 542bhp and 627lb ft and a WLTP range of 372 miles (or 330 miles in the real world, JLR said).
Visually, the Range Rover Electric is so close to the existing ICE and plug-in hybrid models that "we haven't needed to camouflage any of our prototypes", according to Rachel Hogg, Range Rover's global production manager.
The car has been in development for four years and has been, Hogg said, "quite a significant engineering challenge", because the company "had to make a wholly credible Range Rover".

Read more: Can Range Rover succeed where other luxury EVs are failing?
JLR has filed more than 300 patents, and a change of front motor to a more durable type cost months of development time even though Range Rover MD Martin Limpert admitted that "most customers won't really go off road".
The MLA-Flex architecture was designed from the outset with a full battery-electric variant in mind. It features 120kWh of double-stacked cells in a pack beneath the cabin floor, with identical permanent magnet motors front and rear. Each produces 322bhp, but they never make full power at the same time.
The rear electric drive unit (EDU) sits where the limited slip differential would be on the ICE model, so there is no loss of boot space.
Despite there being no drivetrain through the centre of the car, the rest of the inside remains basically unchanged.
Simon Fairbrother, the Range Rover Electric's chief programme manager, said there has been "no need to provide a flat floor because everyone loves the Range Rover interior anyway".







