Why register for Autocar.co.uk?

Why we’re asking you to sign up for our features, opinions and Autocar Business news stories

For more than 130 years, Autocar has been your eyes and ears behind the wheel.

For the majority of our time online, our digital home was open to everyone, powered by traditional advertising and an open website where you could easily discover our work.

But the way you can find information is changing fast. AI summaries and search overviews are now intercepting the journey between you and our journalists. While convenient, these tools act as gatekeepers. They scrape our deep-dive testing and expert analysis to provide quick answers, effectively building a wall between us and cutting off the site traffic that funds our work.

AI doesn't drive cars and it’s not there at press briefings asking the tough questions on your behalf. Real automotive journalism requires actual humans on the ground and always will do.

Because we can no longer rely on search engines and algorithms to bring you to us, we need a direct relationship with you.

In order to keep our testing independent and our journalism world-class, we are putting our features and opinion pieces and our Autocar Business news stories behind a datawall.

By giving us your email address and some key contact details, you are cutting out the AI middleman and ensuring you get unfiltered journalism, and directly funding real work by real humans.