BYD-owned Yangwang is going after the Rolls-Royce Phantom with a huge electric 'ultra-luxury' limousine that promises extensive personalisation options and private-jet-style refinement.
It's called the Altior (meaning 'higher' in Latin) and is one of the largest and most opulent cars yet to come from China - or indeed any manufacturer globally.
Measuring a colossal 5.6m from bumper to bumper (400mm longer than even the extended-wheelbase Mercedes S-Class), it has a wheelbase of 3500mm, which allows the four-seat cabin to be as cavernous as possible.
Yangwang said the imposing new flagship – which will sit above the U7 saloon, U8 SUV and U9 hypercar – is designed to "bring the depth of Chinese culture into a contemporary vision of ultra-luxury".
The brand places a heavy emphasis on the craftsmanship on display throughout the car, which builds on "millennia of aesthetic traditions" from Chinese culture.
One example is the intricately decorated front grille, which Yangwang described as "a masterpiece of high jewellery" and appears to change pattern in different lights.
That ceremonial sense of occasion carries over to the headlights, which feature 12 individually rotating elements that perform a routine when the owner approaches.
There are also bespoke patterned umbrellas stored in the back doors, which open backwards like on the Phantom to create "an elegant transition into the cabin".
Inside, the air vents are detailed with a special Chinese variety of jade stone, while the seats have been decorated in minute detail using a traditional method of splitting silk spreads.
