I've often thought, and sometimes written, that politics could learn a thing or two from the automotive industry when it comes to advertising.
Car adverts tend not to shout down or abuse competitors; rather they big-up the virtues of their own product. They try to sell me something: a benefit, an idea, a dream. Even if the dream is just that I too could be going surfing with beautiful companions in a compact crossover. An aspiration is an aspiration.
