Winners 2021

Lauren has risen fast since joining Honda Europe as a placement student in 2015. After gaining her first full-time role in the automotive PR business managing the Kia Motors UK press fleet in 2017, she moved to Genesis Motor Europe this year to create, and manage, a Europe-wide press fleet operation from scratch. The new role means Lauren will establish press fleet operations for the brand in all new markets, set standards, oversee logistics, manage specifications and direct all concept car movements within the region.

Her nomination from Daniel Sayles, head of press and public relations at Kia UK, was full of praise for her work at the Korean brand. “Lauren is one of the most talented PR professionals I have worked with,” he said. “Achieving so much at this early stage of her career surely puts her in a great position to become one of our industry greats.” Achievements at Kia included helping to win ‘Best Press Fleet’, judged by the Guild of Motoring Writers, being named ‘PR Rising Star’ in the 2020 Newspress Awards and contributing to Kia’s numerous ‘Best Press Office’ awards.