Winners 2021
Mobility and digital
Donya Jasteh
System engineering lead, Jaguar Land Rover
Donya is responsible for Jaguar Land Rover’s ADAS (advanced driver assistance systems) across multiple platforms and models. She joined JLR in 2016 after completing a PhD at the University of Birmingham in radar image analysis, sponsored by JLR. The research she did establishing a high-resolution radar imaging method is now patented by JLR and has been published in two journals by the prestigious IEEE (Institute of Electrical and Electronics Engineers). Her five years at JLR has seen her progress from lead engineer to technical project lead and, in 2019, to team lead, all while working on ADAS systems – the gateway technology for future autonomy. Her laudable ambition, as defined in her nomination, is to “play a significant part in achieving the goal of zero road traffic accidents, injuries and fatalities in my career”.