Winners 2021

Natalie’s 20-year career at the Jardine dealer group began in sales admin and she has risen steadily within the company, through database admin and customer retention before moving into marketing, where she works to improve the visibility of the group’s 14 Audi dealers. One of her successes has been to boost the dealers’ social media following from 4500 in 2015 to 85,000 in 2020 by coordinating their content via WhatsApp. She has also introduced an effective FCA financial advertising due-diligence process to improve advertising quality. Jardine’s head of divisional marketing, Alison Fowler, praised her effectiveness, saying she has a “wealth of knowledge” about the Audi brand.