Winners 2020

Rooke has led the Swedish car maker’s communications operations since 2019 and is responsible for all global communications, including media, corporate and internal. Sitting one step below executive level, Rooke reports to Hanna Fager, the senior vice president of corporate functions. Her impressive rise through the Volvo ranks started in 2012 when she moved from heading up communications at UK car makers’ association the SMMT. She went on to become Volvo’s head of UK communications before moving to a global role in Gothenburg in 2017. She started her career in public relations in 2002 at the SMMT, which she joined after graduating from the University of East Anglia with a degree in history.