Winners 2020

Roberts leads a  team of 72 in her role as head of marketing and is the only women to sit on BMW’s UK board. She also represents UK and Europe on BMW’s global marketing and customer board, further reflecting her influence on the company. Roberts, a fluent German speaker, joined the firm on a graduate scheme back in 2000, moving to project manager for the BMW 5 Series and 6 Series in 2007. In 2011 she joined Mini as corporate communications manager, but her breakout role was to manage BMW’s large-scale sponsorship of the London 2012 Olympic Games. Following that she switched to head of marketing for Mini, then moved to BMW’s Munich headquarters as head of international brand and communication management. She was promoted to her current position in 2018.