Winners 2020
Mobility and Digital
Paula Cooper, Toyota GB
Director, Consumer One
Cooper has lead Consumer One, Toyota GB’s advanced customer strategy division, since 2016 and also sits on the firm’s UK board. Examples of her work for the company include introducing online retailing and launching subscription services across both the Toyota and Lexus brands. Previously she was in charge of developing Toyota’s dealer network across the UK. Her first role at Toyota GB was in the vehicle supply team.