From the tail-end of 1964 to Christmas 2004 were Audi’s glory days.
The rise of an unpromising relaunch that became a byword for German technical breakthroughs, stringent quality, safety-backed performance and design elegance.
Arguably the German marque represents the epitome of the internal-combustion engine epoch. Audi’s back-catalogue bulges with brilliance but we think these are the pick of its greatest-ever 40 years:
Audi Super 90 (1966)
After ownership of Auto Union switched from Mercedes-Benz to Volkswagen in 1964, the days of the smoky old DKW range were numbered. The front-wheel drive DKW F102 model was redesigned with four-stroke (instead of two-stroke) engines and a slow haul upmarket began with a rebrand as Audi – a name last see on a car in 1939. The Super 90 was the best of the F103 series, with a 1.8-litre twin-choke carb engine giving 89bhp so that it could hit 100mph.
Audi 100 (1968)
The first all-Audi Audi in 1968, carrying over some of the old drivetrain (with new strut front suspension), but in a handsome new executive saloon body. The roomy and comfortable cabin and the exacting build quality were impressive, and Audi began to pick off buyers who might otherwise have chosen a Rover 2000 or Citroen DS. Fuel-injection for the largest 1.9-litre engine arrived in 1975.
Audi 100 Coupé S (1969)
Media verdicts at the time that this four-seater fastback had something of the baby-Aston Martin to it must have been music to Audi’s ears. Under the bonnet was a 115bhp, fuel-injected engine, while vented disc brakes hid behind wider wheels. This good looker with a spacious cockpit would also remain quite rare, with just over 30,000 examples sold in seven years.
Audi 50 (1974)
The little 50 of 1974 can rightly claim to be the first ‘premium’ supermini with transverse-mounted four-cylinder 1.1- or 1.3-litre engines, front-wheel drive, hatchback, folding rear seat and Audi allure. Volkswagen’s version of the very same car, the Polo, followed its launch by only a few weeks, and by ’78 the tiny Audi 50 was quietly discontinued.
Audi 80 GTE (1975)
The Audi 80 received a great reception as a high-quality small saloon in 1972, bringing it the accolade of European Car Of The Year when it was highly praised by judges for its quality, roadholding, comfort and safety. Exciting, though, it was not… until a 1.6-litre engine with Bosch K-Jetronic fuel injection was installed for the vivid, 110bhp GTE boy racer of 1975. This same engine found another great home in the first Volkswagen Golf GTi.
Audi 100 Avant (1976)
Audi modified its recently-unveiled flagship saloon model with a fastback tailgate as a semi-estate to go head-to-head with big European sellers like the Renault 20, Rover 2300/2600 and non-hatchback Citroen CX. Like its 100 saloon counterpart, the biggest power unit was unique at the time: a five-cylinder that came in 2.2-litre petrol or 2.0 diesel versions. Refinement was always a strong suit.
Audi 200 Turbo (1979)
