BMW is producing its “own natural enemy” in the electric M3, according to M division boss Frank van Meel, as buyers of the next-generation M3 will be lured away from the petrol variant by the EV’s superior dynamics.
The M3 EV was previewed by last month’s unveiling of the M Concept Neue Klasse. This represents a total transformation of the forthcoming i3 electric saloon, with its muscular design drawing on the M division’s sporting heritage.
But it will also be sold alongside a new combustion-engined generation of the stalwart super-saloon, which was recently caught testing for the first time.
Its turbocharged 3.0-litre straight six has been updated to meet the Euro 7 emissions requirement without any loss of power from the current 503bhp.
Speaking to Autocar at the Goodwood Festival of Speed, van Meel said: “Now we are fighting against [ourselves], because with the all-electric M3 we are attacking our best-selling product – the leader in its segment.
“We are also working on a future generation of [petrol] M3, but now we have an internal fight. We are just pushing ourselves with the two different powertrains, and it's a great contest.”
Key to the electric M3’s engineering brief is that it will have four motors – but it won't simply chase headline power and torque outputs, instead using the unusual arrangement to bolster its poise and agility in pursuit of heightened driver engagement.
“It’s not about having even more power,” emphasised van Meel. “At the end of the day, you can’t put that down to the road anyway. You need to have sufficient power at every corner of the car and we are using four electric motors, but you will never use it at the same time.”

The BMW Vision Driving Experience prototype (pictured above), which previewed the technical capabilities of future M cars, had a four-figure power output, but van Meel said drivers “don’t need 1000 horsepower” on the road.
“It’s like a kickboxer. You never kick with two legs. You can have strong arms and strong legs, but you don’t use them all at the same time. And it’s the same with four electric motors.”
The M division is instead looking to unlock the dynamic benefit brought by having four motors controlled by a central computer, referred to as the Heart of Joy.








