Currently reading: Jaguar Land Rover in drive to form new partnerships

Car marker wants to work with start-up firms as it progresses with transformation plans

Jaguar Land Rover (JLR) has invited start-up companies from across the UK to join its new ‘Open Innovation hub’ - aimed at integrating the next-generation of car technology into its future cars.

The car maker says it wants to build new collaborations with start-ups, scale-ups and “like-minded” external firms to develop upgrades in the areas of electrification, connectivity, digital services, the metaverse and more.