Will Rimell

Will Rimell Autocar
Title: News editor

Will is Autocar's news editor. His focus is on setting Autocar's news agenda, interviewing top executives, reporting from car launches, and unearthing exclusives.

As part of his role, he also manages Autocar Business – the brand's B2B platform – and Haymarket's aftermarket publication CAT.

Will is an expert in:

  • News writing, especially new car news
  • Sourcing exclusive stories
  • Interviewing, from car dealers to top executives
  • Automotive business and industry news
  • Electric car news
  • New car reviews

Will Rimell Q&A

What was your biggest news story?

I just really enjoy talking to people and asking questions. This has led me to a number of big stories, but the one that’s had the most attention lately was Seat’s boss confirming the car maker may no longer make cars come 2030. A great scoop, and something that came from a rather simple question: “Will you still be a car maker in 2035?”.

What’s the best car you’ve ever driven?

A car journalist’s most hated question. But for the ease of “depends what you define as ‘best’”, it would have to be the Alpine A110. That’s the one that sticks in the brain: 248bhp, 1125kg, nippy, agile, light, sounds incredible for a four-pot and leaves a smile on the face like no other. This truly could be the only car you need, if you didn’t need space for things, or more than two seats, that is…

What will the car industry look like in 20 years?

A question whose answer changes by the week. Electric is clearly the chosen route forward, and the quality of machines currently rolling off production lines is staggering given we’ve still got over 10 years until the ICE ban takes effect. But will it be the only power source in use come 2043? For me, no. Hydrogen has a big part to play – maybe only for HGVs and those vehicles too heavy for pure-electric batteries to truly make a difference – as does combustion power. But, in what form the latter will take, be it similar to the much anticipated synthetic fuels, remains to be seen. 

News

Tesla announces cheaper Model Y to combat sales and revenue dive

US firm fights back after one of its worst ever quarters, caused by huge drops in sales and EV credit revenue

Tesla announces cheaper Model Y to combat sales and revenue dive
News

Jaecoo 5: Evoque rival due imminently priced from £24,505

The crossover joins the larger 7 as the second car in Chery-owned Jaecoo's line-up; will get ICE and EV variants

Jaecoo 5: Evoque rival due imminently priced from £24,505
MG 4 2025 front quarter
Second-generation MG 4 was recently revealed in China
News

New MG 4: Larger, sleeker Mk2 hatchback set for Europe

Second-generation EV already on sale in China, but design now filed with European legislators

New MG 4: Larger, sleeker Mk2 hatchback set for Europe
News

MG 2 due by 2028 to rival Renault 5 at £22k

"Important" new entry model will be fully designed in the UK and sit below the 4 hatchback

MG 2 due by 2028 to rival Renault 5 at £22k
News

UK-based Yasa claims world record with new 738bhp, 13.1kg motor

Firm says this is the highest-density motor ever built in any sector

UK-based Yasa claims world record with new 738bhp, 13.1kg motor
News

Cupra to showcase future of interior design with radical concept

Spanish brand will reveal show car at Munich motor show in September

Cupra to showcase future of interior design with radical concept
News

Kia EV4 Fastback goes on sale at £40,895 to rival Tesla Model 3

Kia's first electric four-door will be sold in the UK with a 81.4kWh battery and offer 380 miles of range

Kia EV4 Fastback goes on sale at £40,895 to rival Tesla Model 3
News

Corvette commits to V8 long term as EV still "science fiction"

General Motors engineering boss said brand “will not make a car just to meet that regulation”

Corvette commits to V8 long term as EV still "science fiction"
News

Renault Group appoints Brit Duncan Minto as interim CEO

Chief financial officer Minto takes the helm following departure of Luca de Meo

Renault Group appoints Brit Duncan Minto as interim CEO
News

Mercedes-Benz CLA Shooting Brake is brand's first electric estate

A roomier version of the CLA Coupé, the Shooting Brake arrives first as an EV, with a hybrid to follow

Mercedes-Benz CLA Shooting Brake is brand's first electric estate

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