The news that the Jaecoo 7 was the UK’s best-selling car in March wasn’t really a surprise (it has been in the top 10 for much of the last year), but it’s still a significant milestone that deserves some exploration.
That the Chinese SUV’s rise to the top of the UK sales chart already felt inevitable is notable in itself: it’s a genuine cultural phenomenon, an expectation-bending sales smash from a brand that has scarcely been in the UK for a year. It will sit alongside machines such as the Nissan Qashqai and Kia Sportage in transitioning from big selling cars into basically household names.
