This, you can tell, is one area in which Chery hopes to score significantly against the European establishment. The Tiggo 4 has perceived interior quality that is surprisingly high, with plenty of soft-feel plastics and fairly high-grade decorative trims in our upper-tier Summit-grade test car; plenty of space and equipment for the money; and good ergonomics too.
Although this is a conspicuously cheap car, it really isn't kitted out like one. And for people who don't much care about the driving experience, that will probably carry quite a lot of weight.
The Summit-grade car is priced at £21,995. There are no options other than paint, with all but white costing £500, so everything you see in the photos is what you get.
On the lower-tier Aspire (£19,995), meanwhile, you miss out on the rear-window privacy glass, electric adjustment for the driver's seat, the wireless phone charging pad and the synthetic 'eco leather' trim on the seats and steering wheel. You get the same 12.3in multimedia and instrument displays, however.
The cabin layout includes proper buttons for windows and mirrors, plus a seperate climate control console on the centre stack, with capacitive 'not-quite-buttons' for heating and ventilation. So it's not too dependent on that central touchscreen.
The electrically adjustable, heated seats are tall and the steering wheel is almost round.
In the back, meanwhile, there's enough room for adults to travel comfortably, even if Chery isn't trying quite so hard here with the perceived quality of the car's materials - and there's only one USB-A port to power devices with.
The rear seats don't slide or do anything else clever, but head room is particularly generous, and we measured 700mm of typical leg room, which is enough to beat most SUV-B competitors, the Duster included.
There's a reasonably sized boot at the rear, with 430-1155 litres of space; although when you fold the rear seats, you don’t get a perfectly flat floor. Chery also elected to package the car's 12V battery under the boot floor but evidently couldn't quite squeeze it in without some intrusion into the loadbay floor, which makes for a lump that you have to lift bigger loads over.
Multimedia - 2.5 stars
The Tiggo 4 delivers a lot of digital tech for the money, and it does feel mean to criticise the system's usability when, on rival compact SUVs, you would be likely to only get the most basic system with smartphone mirroring. There are some criticisms to record here, however.
Chery gives you a simplified home page and a lower navigation bar with which to find the functions you need, but there's little configurability in either of them.
The route to hop between the system's native software and your smartphone's mirrored system is also a little convoluted, there being no permanently displayed Apple CarPlay icon at the margin of the screen to make life easy if you tend to default to your phone's software. Instead, it's the three-stage process involving going back to the home screen via the phyical key on the fascia, then to a second apps menu and finally into CarPlay.
Nor is there a shortcut on the touchscreen itself, on the steering wheel or immediately nearby to help you take the rigmarole out of setting up the car's ADAS as you prefer (and, as we will come to covering shortly, you really will want to). Instead you have to find the relevant 'Driver Assistance' part of the settings menu, then do an awful lot of scrolling and prodding, prior to every departure.
As with other Chery-group cars we've tested, there are some quirks about the Tiggo 4's trip computer that you will probably notice. There's no conventional way of measuring fuel efficiency over a particular journey; instead the car gives you a rolling indication of its fuel efficiency over the past 31 miles, which can't be reset.
If you go diving deep enough into the multimedia system, you will find a resettable 'overall fuel consumed' function - which, as long as you reset it at the same time as the car's trip distance meter, you can use to work out fuel economy over a particular trip or day with a bit of your own maths.
All the information is available, clearly. Quite why Chery doesn't put it all together in the way you might expect is likely to do with the conventions it's used to in other parts of the world.