Peugeot will give a glimpse of what to expect from its first generation of bespoke electric cars with a concept car that dramatically rethinks its traditional exterior and interior design cues.
Called the Inception, in reference to a number of features and technologies it will showcase for the first time, the concept will be revealed at CES in Las Vegas on 5 January 2023.
The firm has previewed the model with a set of images, including a shot of its rear lights, the front grille and the Inception badge. It will arrive just before Peugeot gets underway with what CEO Linda Jackson calls the firm’s "electric year" in 2023.
Peugeot Inception is 671bhp super-GT to preview new EVs
By 2024, Peugeot will offer an electrified version of each of its models, with the final additions to line-up including 3008 and 5008 hybrids – using new-to-Stellantis electric hardware with improved efficiency.
Next year, it will also launch the more powerful e-208 GT supermini, roll out the e-308 hatchback and e-308 SW estate and start selling the 408 crossover with a choice of two plug-in hybrid powertrains.
The Inception will give strong clues to what future electrified Peugeot models – more specifically those designed from the ground up to be pure-electric – will look like, beginning from 2025.
It will, Jackson told reporters, be “more than just a symbolic gesture” and will embody Peugeot’s ambition to “reinvent the automotive experience for more pleasure”.
Peugeot has the opportunity to reinvent three key strains of its customer experience as it gears up for all-out electrification, said Jackson: spacial organisation, driving gestures and the “experiences in and around the car”.
The Inception will show how it plans to achieve this, most notably with a variation on its trademark i-Cockpit interior layout, which “evolves several steps” beyond that featured in the brand’s current cars. It remains unclear how different this will be, but company bosses are keen that future Peugeot models retain the “sensation of driving” and the “allure” that it says are core to its current models.
The Inception won't necessarily preview a production car but rather will explore a number of themes Peugeot will pursue on next-generation products, rather like Dacia’s off-road-focused Manifesto concept, making its debut in Paris.
“It will project the values of the brand”, said Jackson, stopping short of confirming any further details, beyond that it will be based on Stellantis hardware - presumably the STLA Medium architecture for C-D segment passenger EVs.
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I can't wait for the "driving gestures".
I wonder if they'll be any different from the ones I've seen before?
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I'll await this with interest but also with bated breath; I've really liked Peugeot's design language of late, so much better than the awful looking rubbish it produced after ditching Pininfarina, but I fear that it is beginning to fall into the trap that Audi, BMW and Lexus have been wallowing in for some years: complicated and overwrought styling with too many crease lines looking as it they don't know in which direction they should be going. The latest 408 looks messy around the rear haunches so I'm just hoping these new design cues don't go wild in trying to "reinvent the automotive experience for more pleasure" (ye gods, more meaningless marketing clap-trap; will it ever end?)