Currently reading: Limited-run Jaguar XE Reims Edition revealed

Special edition of Jaguar's smallest saloon will be limited to 200 units

The limited-run Jaguar XE Reims Edition is the first in a series of so-called ‘Jaguar Factory Specials’ which will each feature bespoke details.

The XE Reims Edition is named in celebration of the Jaguar D-Type’s maiden victory in 1954 at the 12-hours of Reims and uses the maker’s French Racing Blue paint, previously only used on extreme models such as the limited XKR-S and XFR-S.

Offered exclusively with the P250 2.0-litre Ingenium petrol engine in R-Dynamic S guise, the XE Reims Edition will feature, alongside the blue paint, a black roof, black mirror caps, black sill inserts and 19in gloss black alloys.

Other standard features include privacy glass, badge deletion, heated seats and Cold Climate pack that includes heated windscreen, heated steering wheel, and headlight washers.

Ja xe reims 0787

The 200-unit limited edition follows the launch of the updated standard XE in February. The refresh included a tweaked design, better-equipped interior and a package of driver-oriented instruments, controls and technology originally brought to market by Jaguar’s Jaguar I-Pace.

The Jaguar XE Reims Edition is priced at £38,295, £3740 more than the XE’s starting price.

Jaguar will be hoping the XE Reims Edition bolsters sales across the board for its smallest saloon, which has been struggling in recent years. In 2016, 24,461 units were sold in Europe, while in 2018, only 10,877 units were sold. By comparison, there were 106.991 BMW 3 Series sold in Europe last year.

The Jaguar D-Type’s maiden victory in 1954 at the 12-hours of Reims was piloted by Ken Wharton and Peter Whitehead completing over 2,000km at an average speed of 105mph. 

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CarNut170 11 December 2019

........WITH A P250?!

Not even the P300?

What are JLR playing at? - Their mid petrol is an extreme bore! This vehicle amounts to fitting racing stripes to a stock car and saying it's "sporty"

For £4000!!!!

Although I'm sure there's still some mugs that'll buy it, because it's "exclusive". Just not many.

hackjo 11 December 2019

Echoes of BL

CarNut170 wrote:

Not even the P300?

What are JLR playing at? - Their mid petrol is an extreme bore! This vehicle amounts to fitting racing stripes to a stock car and saying it's "sporty"

For £4000!!!!

Although I'm sure there's still some mugs that'll buy it, because it's "exclusive". Just not many.

I know. It seems JLR are following in the footsteps of their forebears, BL in continually making the same mistakes over and over again.

Takeitslowly 11 December 2019

hackjo wrote:

hackjo wrote:

CarNut170 wrote:

Not even the P300?

What are JLR playing at? - Their mid petrol is an extreme bore! This vehicle amounts to fitting racing stripes to a stock car and saying it's "sporty"

For £4000!!!!

Although I'm sure there's still some mugs that'll buy it, because it's "exclusive". Just not many.

I know. It seems JLR are following in the footsteps of their forebears, BL in continually making the same mistakes over and over again.

 

"I know"???. You and the rest are quick to condemn, but as usual fall short on thought out, costed answers, to bring the brand back to where you think it should be, so...post a five point plan that JLR can use to cure their ills, to your satisfaction...or just keep on whingeing.

fsizer 11 December 2019

Shame

It's a shame this car hasn't done well. On paper it seems to be as good as the big selling competition but to break their hold on the market Jaguar need to make it a generation better, today, and that's not easy.

CarNut170 11 December 2019

Legitimately a fun motor.. with a P300

fsizer wrote:

It's a shame this car hasn't done well. On paper it seems to be as good as the big selling competition but to break their hold on the market Jaguar need to make it a generation better, today, and that's not easy.

It is a shame, I faaar prefer the P300 XE to the current 30i 3 series personally. It has some good dynamics, and plentiful poke.

But Jaguar are taking the mick with this "special" edition.

Daniel Joseph 11 December 2019

Limited Edition?

Is it mean to suggest that the entire XE range is "limited edition" given the indifference of buyers to this car?