What to do with Alfa Romeo? It’s a storied and beloved brand, but due to various factors – not least the notable absence of any convincing new products – it’s not doing the numbers. Clearly it needs some good new cars, but for the time being there is also a more entertaining option: lean into making ‘few-off’ models.
That’s the idea behind Bottega Fuoriserie, which loosely translates to ‘special projects workshop’. Aside from really special stuff like the Alfa 33 supercar we drove a few weeks ago, Bottega Fuoriserie is planning a series of few-off limited-number special editions of existing Alfa Romeos and Maseratis. Because why prop up one struggling brand when you can do two at once?

This car is the first of that series. It’s a Giulia Quadrifoglio, decked out to celebrate the Luna Rossa sailing team. A strange combination? Perhaps, but Alfa is a ‘technical partner’ of the Luna Rossa team, and sailing-themed special editions are nothing new. In 2017, BMW did an M760i inspired by a Finnish sail boat, and for many years Volvo had ‘Ocean Race’ versions of a bunch of its cars. Having said that, a 513bhp Giulia Quadrifoglio is rather more exciting than a diesel-powered XC60 with a fancy parcel shelf.
Instead of just some badges and trim, the Giulia Quadrifoglio Luna Rossa has had an aerodynamic makeover. Alfa says it’s the most ‘aerodynamically efficient’ Quadrifoglio, which is a bit of a nebulous concept, but the idea is that it makes the most downforce for the least amount of drag. Which, I suppose, is also the kind of thing you’d want in a high-end sail boat. Here, it’s the result of front-bumper canards, underbody profiles, side-skirt winglets and a rather striking rear wing that’s faintly reminiscent of the original Pagani Zonda’s. The black and matt silver paint supposedly looks like a boat deck.
Inside, it has been treated to a sailing-themed retrim, with the Sparco carbonfibre-back bucket seats getting upholstery that’s inspired by a ‘personal floatation device’ – a life jacket to you and me. The trim piece in the dashboard is made not from carbonfibre but from actual sails. It also has the car’s build number on it – they will only make 10 (well, 11 if you include this number 0 development car). They’re all sold, by the way.




