All-new Lotus model due next year

over hyped is something i would be more inclined to say about ferrari, a company who's vehicles are often not actually anywhere near as good - in terms of build quality, reliability, and driving experience - as people tell themselves they are. Somehow they manage to get away with it, having only really got their act together in the last 20 years, while still not getting it right all the time. It always has appeared to be easy to sell a bad ferrari, and hard to sell a good lotus. As far as lotus and hype are concerned, i'd have said that such a small company, working to tiny budgets and related constraints, managing to turn out what they do to the standards that they do, is deserving of what hype they receive. The elise, developed on a shoestring budget, was the first car to have a bonded aluminum chassis; it's difficult to be pioneering when you have to get it right first time. The evora is a case in point about the budget problems. with car development a big chunk of the money goes on getting the production side of things sorted out - tooling manufacture, test runs, that sort of thing - along with type approval costs, and this leaves you with a car that can be fundamentaly sound but not without quirks, and in need of some "polish"; i present the evora mk1. People criticised it's issues, but given what lotus had in terms of funding a rescources, they did a cracking job. As more money becomes available, development continues, it gradually got lighter, better built, better appointed, faster, the quirks were ironed out, and still the total expenditure is relatively tiny. The esprit's v8 engine was designed and into production on around £2million, the elise mk1 on not much more than that. I'm not actually focussing on money with this, what i'm saying is that engineers at Lotus are very clever people, so clever in fact that half of the business is engineering work for other manufacturers, but this is difficult to discuss in detail as most of it is kept secret. No other car quite has the delicacy of a Lotus, hasn't got the feel, the suspension set up, balance, they're always a step ahead somehow, and this goes back decades, it goes back further than the "50 years of failure" you mention; 52 years ago they launched he elite, which had an all-compoite bodyshell, was complicated, difficult, and costly, to manufacture, but very clever and pioneering. Difficult to do when you haven't got money to burn, but they did it. What we have with that elite is a prime example of what is - to me - part of the magic of lotus; it was small, had a small engine, but when it came to racing it was dancing around things you'd expect to leave it standing; it was in the economy class at lemans, but spent its time stalking mustangs. The caterham 7 started off as a lotus, a car Chapman described as "the sort of design you can dash off in a weekend". i could go on about things like this, but i've already gone on a bit longer than you can probably be bothered to read. Formula 1? first with monocoque construction, stressed-member engine and gearbox, ground effect, active suspension, as ever done on pocket money budgets, with comparatively little resources. When Jim Clark was driving for them, the f1 team had 7 employees. When you're looking at car manufacturers with a view for where the brains are, the ingenuity, the dare to be different avante garde, there aren't many places to turn; citroen, lotus, arguably saab, that's about it. As a child growing up, i woke up to the engineering of cars when i was about 6 or 7 and it was citroen's fault; as i stood in a car park, refusing to move while i watched a bx lift itself off the ground and listening to my dad saying something like "big citroens are different son, there's no cars like those", cars changed forever and the technicalities took over from styling and top speed. Then Lotus entered in to things, and from then on it pretty much felt like most companies didn't really try, the ac cobra didn't feel special any more and the elan sprint ruled the world. alongside the cx dtr turbo 2. A lotus doesn't need a big engine to be fast, and it doesn't need to be fast to feel special. No other car company can do what lotus do, especially when you take in to account the constraints. I can't speak for eseaton, but that's my take on things.