To become big again, Fiat had to embrace being small. That might sound counterintuitive but, after decades of struggle since its heyday as Italy's national car brand, Fiat has finally found a path back to success by doing what it has always done best: making small cars.
Think of any great Fiat and chances are it's small. Whenever the firm has tried bigger cars lately, it simply hasn't worked. So in recent years, revitalised as part of the Stellantis empire, it has leaned into what it does well. The 500e and Panda have been joined by the 500 Hybrid and Grande Panda, and even the Topolino quadricycle is selling well. Fiat's mantra now is "big in small".
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