In this 'want it now' economy, people aren't prepared to sit and wait around. Everyone is rushing to get things done ahead of their competitors, and there are some things that are falling by the wayside as a result.
While you absolutely need to stay on the front foot to secure business, retain talent and delight your customers, it’s important to remember that you’re dealing with other humans and, even more importantly, that you’re a human yourself.
Artificial intelligence may be replacing some tasks, but the personal touch is what will set you apart.
A good place to start is with simple business etiquette – and I really do mean simple. Replying to emails, walking around the office and talking to people. Saying 'thank you'.
Leaders are the figureheads of the business, and so it goes to follow that your personal brand must align with the company brand. If your business says it's responsive, so you must be too. Living the company values is more important than ever to make sure that they're instilled in your business. How can you expect colleagues and prospective colleagues, let alone clients, to believe your business will be responsive if you aren't living that value yourself?
Time is tight for all of us, but making respect part of your daily routine can pay real dividends. Timing is crucial and a 'thank you' is immediate. I do try my utmost to call people back to say 'thank you', even when it's 'thanks but no thanks'.
Some people would tell me it's not right to send emails in the middle of the night when I can't sleep, but I don’t expect a response immediately. This is just my way to ensure peace of mind that everything is done. The best way to manage your own personal brand is to find the way of working that suits you, to truly understand your own leadership DNA.
A leader's behaviour significantly influences the organisational culture, directly impacting employee engagement and satisfaction, and in these times of skill shortage, it’s crucial to keep hold of your best people.
Ultimately, etiquette is a significant factor in raising employee morale and creating a positive atmosphere in the workplace. This can only lead to a better reputation in the market, not only as a reliable business but as a great employer too.
Lynda Ennis is the founder of global automotive and mobility executive search company Ennis & Co.
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