Currently reading: Volvo CEO pledges next-level connectivity to attract young buyers

Current in-car digital services are impressive, says Jim Rowan, but ‘Gen Z’ will want more on future models

Seamless connectivity will be a must-have feature of future cars if manufacturers want the next generation of digitally native buyers to choose them, according to Volvo CEO Jim Rowan.

Talking at the Financial Times’s Future of the Car summit, Rowan said that the current systems were not good enough to impress digital natives.

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