Shell’s plan to add 360kW ultra-rapid chargers next year to its Recharge UK stations will, claims the company, capture more of the enthusiast-driver market for high-power, performance and luxury EVs, while also leap-frogging rival networks with the fastest DC chargers available in the UK.
Supplied by the world’s biggest-charger supplier, ABB, the introduction of 150 of "the world’s fastest EV chargers" will lift Shell’s Recharge network above rivals like BP Pulse, Ionity and Gridserve/Electric Highway for outright charging speed and futureproof its network for the next three years or more.
But equally important is that Shell wants to keep pace with its enthusiast ICE customers, many of whom are switching from premium petrol and diesel cars to high-end EVs.
“Ultra-rapid chargers are an opportunity for us,” says István Kapitány, global executive vice-president for Shell Mobility.
“We already have these customers who buy our premium products, and they're early adopters, and they're switching, buying very-good-quality EVs, and our job is to keep them and have them satisfied with our service station offering in future.”
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EVs with the latest battery technology capable of accepting 360kW charging are currently very few in number (the Audi E-tron GT, Hyundai Ioniq 5, Kia EV6 and Porsche Taycan), although more are expected in the next 18 months to two years.
So Shell’s move will establish it in the ultra-rapid market, where Ionity already has a position and Gridserve/Electric Highway is moving aggressively, while BP Pulse, the UK’s busiest charging network, is focusing on 300kW units.
Given that Shell’s current fastest recharging speed is 175kW, it will regain ground from Gridserve/Electric Highway, which this year is moving from 180kW to 350kW.
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