Lotus sold 1710 new cars worldwide in 2021, a 24% year-on-year increase and its best performance in a decade.
In the final year of production for its Elise, Exige and Evora models, Lotus boosted global sales by 332 units over 2020, recording substantial growth in all key markets.
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A good increase but with the bar set so low from previous years it's not solving any problems. Lotus has always been a niche manufacturer, and that's a good thing in my book, and maybe now with a big brother as an owner they can move forward.
I think this shows that there is a demand for the Elise and Exige, which are not being replaced. That still seems an odd thing to me.
Begs the question: why the need for new models with all the accompanying massive investment, if existing models continue to sell?
I suppose the answer is that the current models are difficult / take too long to build and are therefore not profitable, but it must be questionable whether the firm can succeed at a higher price point and presumably more ambitious sales targets.
It's a tough ask but as a lifelong Lotus enthusiast I wish them good luck!
I think once things settle down, production and development cost will rapidly decrease now that Lotus has access to the rest of the Geely portfolio, it can use parts bins from Volvo etc.
They're selling but not in big numbers. Also, the boost in sales was probably because production was ending.