Currently reading: How Gernot Döllner got Audi back on track

From readjusting model names to reintroducing ICEs, Audi's boss has spent two years unpicking strange decisions

At a time of unprecedented change within and pressure on the automotive industry, having three CEOs in a little over five years will do strange things to a firm.

Gernot Döllner has been in Audi’s top job for almost two years and has spent a fair chunk of that time unpicking some reactionary and occasionally bizarre decisions of predecessors.

Add a comment…