The BMW Group – parent company of BMW, Mini and Rolls-Royce – has reported record sales of 2,555,341 cars for 2023, with electric vehicle numbers rising by 74.4%.
This record rise – a 6.5% increase on 2022’s 2,399,636 – was largely driven by the BMW brand, which reported a 7.3% year-on-year increase to 2,253,835 sales.
This represents a global sales increase of 153,143 in 2023, driven by upper-end models such as the BMW 7 Series and the BMW X7, for the Group's main brand.
Key to this rise was a 92% increase in BMW EV sales, up to 330,596 – of which nearly half (113,458) were delivered in the fourth quarter. The BMW iX1 and BMW i4 were among the main sales drivers.
The Group's fourth-quarter sales in 2023 increased by 10.3% over 2022 to 718,778, rounding off a successful year in which the firm fell just short of its target of achieving a 15% share of EV sales.
Sales of EVs surged by 160,428 (74.4%) to 376,183, representing a 14.7% share of the record total sales.
China remains the BMW Group’s largest single market, with sales growth of 4.2% extending sales to 824,932 over the past year.
In the BMW Group’s home market, Germany, sales showed a solid increase of 11.7% in 2023, at 281,986.
Mini experienced light growth ahead of the renewal of its two main model lines, the Mini Cooper hatchback and Mini Countryman SUV, with sales increasing by 0.9% year-on-year to 295,474.
An 11.7% increase in fourth-quarter sales boosted Rolls-Royce into positive sales territory for 2023 after it experienced decreases of 1.7% and 9% in the second and third quarters, ending the year 0.2% up at 6032.
Additional reporting by Will Rimell
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