When you're spending a lot of money on a top-end car you expect it to have some pedigree; branding count for a lot when buying most cars, but where supercars are concerned it's nothing less than crucial.
In the past few decades very few new brands have emerged in the supercar arena and survived for any length of time – but dozens have come and gone having failed to make their mark. These are just some of those that didn't make it: