Land Rover’s history spans more than seven decades, a surprisingly high number of cars and a whole bunch of ingenuity.

Britain’s answer to the Jeep was revealed to the world at the Amsterdam motor show on 30 April 1948 as a tough, basic, go anywhere kind of vehicle.

This ethos was stuck to until the arrival of the Range Rover in 1970, marking the beginning of a move upmarket.

Keep reading to discover how Land Rover went from making some of the most rugged vehicles, to some of the most opulent.