Aston Martin is relaunching the 114-year-old Lagonda brand as a stand-alone maker of futuristic, high-tech luxury cars to directly rival Rolls-Royce and Bentley.
The famous name will be used on at least two production cars from 2021. The first will be a Rolls-Royce Phantom-rivalling luxury saloon inspired by this four-door, four-seat Vision Concept.