General Motors is no exception. Founded in September 1908, it immediately went on a buying spree and later became the largest auto-maker in the US. Its market share peaked at just over 50% during the 1960s; The General was invicible and Detroit's economy boomed.
Its market share began dipping in the 1970s due in part to fierce competition from Japanese brands and rising fuel prices. In 2009, the year it filed for bankruptcy protection in a New York court, GM's market share hovered around the 20% mark. It emerged as a leaner, smarter car manufacturer and the cars it’s making today are better than they’ve ever been. Significantly, it's now chasing profitability rather than sheer volume.
Join us as we look back at some of the auto giant’s greatest hits over the past 110 years: