It was created by expatriate Swiss-born racing driver Louis Chevrolet and the former head of General Motors, William Durant, which he had founded three years earlier.

A disagreement between the two led Louis Chevrolet (1878-1941) to leave the company named after him. This may not have been a wise move, since Chevrolet made Durant (1861-1947) so much money he was able to buy his way back into the top spot at GM in 1916. Since then, Chevrolet has been, if not always the most respected of the GM brands, then certainly one of the most successful and it’s GM’s biggest selling marque by miles today. Here is its story, told through some of the many notable cars it has put on sale: