Car companies need to find a delicate balance between keeping their customers happy and staying true to their roots, while keeping up with ever-changing market trends and government regulations around the world. This explains how an idea that sounds utterly outrageous can turn into the status quo in a few short years. Or, alternatively, how a good idea ends up swept off the table, binned, salvaged and binned again.

Join us as we look at some of the most notable turn-arounds and what fueled them.