In the 1990s, you were just as likely to see one driven by the town doctor during a long day of house calls as you were to see the local farmer using one to tow bales of hay. It’s equally at home traveling on country roads as it is exploring Mayan ruins in central America; one even redefined the meaning of the term off-road by sailing to the Isle of Wight.

We’re celebrating the first-generation Discovery’s 30th birthday by looking at how and why Land Rover developed it and what it meant for the brand.