European policymakers are scrambling to protect the interests of their homegrown car makers but the torrent of temptingly priced, technologically rapier-sharp Chinese EV simply flows on. The latest insurgent is this, the MG IM5.
It's a saloon (well, a hatchback, technically) priced on par with the Tesla Model 3 but promising the space of the Volkswagen ID 7 plus tech that you would more typically find on a Porsche Taycan – not least an 800-volt platform available on the more expensive derivatives. There is also, if you'd like, the small matter of 742bhp.
We'll get into the hardware in a moment, but before that you’re possibly wondering what the ‘IM’ in the name is about. Those initials hold meaning, because they speak to the fact that this new MG isn’t really an MG.
It’s a badge-engineered version of the Chinese-market L6 made by Intelligence in Motion, a Shanghai-based brand launched in 2020 that is a collaboration between MG’s parent company SAIC (the majority owner), e-commerce colossus Alibaba Group and Zhangjiang Hi-Tech. This arrangement is a big deal, because the L6 and therefore the European IM5 is a lot more luxurious than anything MG has so far sold since its reimagining as an EV brand, notwithstanding the Cyberster roadster halo model. New ground is being trodden as MG reaches upmarket.
In truth, the IM5 is only barely badge-engineered. For reasons we still don't quite understandard, there are no actual MG logos on the car, only an ‘MG’ in IM’s squiggly typeface on the bootlid.
So is this an MG or not? You decide, although it hardly matters. Consider that BYD – another major Chinese car maker – is growing so rapidly that it sold more cars in the UK in Q1 of 2025 than it did in the whole of 2024, and in 2025 is outselling Honda and Mazda entirely. Three years ago, few British motorists had even heard of company, but these days cost and capability often matter more than brand recognition. If the IM5 is good, it will sell, despite its unusual, slightly opaque origins.