If you’re a regular Autocar reader, you will have been seeing the news pinging with updates about the new car brands coming to the UK.
The influx of manufacturers entering our market can mostly be attributed to two reasons: the rise of the Chinese car industry and the buying habits of the public.
China is the world’s largest market for new cars, with more than 30 million being sold there in 2023 alone. It's logical then, that many Chinese firms are now bringing their wares to Europe and the UK.
China has long concentrated on electric cars, whereas European manufacturers are still catching up ahead of the ban on sales of new petrol and diesel cars that will come into force in the UK in 2035.
Some research even suggests that buyers are becoming more brand-agnostic when it comes to EVs. Relatively new brands such as Tesla have come to prominence by focusing solely on selling zero-emissions cars, with the Tesla Model Y becoming the best-selling EV in the UK for 2024.
And soon there will be even more new brands in the UK. Keep reading to find out what they are, what cars they will be selling and when you can expect to see them on our roads.
Denza
Nationality Chinese
Parent company BYD
Denza has been around since 2010 and today finds itself marketed as a premium sibling brand of BYD.
It was originally a joint venture with Mercedes but is now entirely Build Your Dreams-controlled.
Its first car bound for Europe - the Z9 GT (pictured) - is a 925bhp electric GT. The mid-sized Bao 5 (yes like the Chinese steamed roll) is a Land Rover Defender-sized SUV that should wind up on our shores too.
Firefly
Nationality Chinese
Parent company Nio
Firefly is Nio’s budget offering. Its first car for the UK will be a Renault 5 rival that's priced from as little as £16,000 in China.
The supermini will almost definitely cost more here but could still be one of the cheapest electric cars on the market.
Battery packs (and therefore power and range) are still to be confirmed, but it's thought the brand may use Nio's swappable battery packs.
Jaecoo
Nationality Chinese
Parent company Chery
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Lots of new brands maybe, but there is very little to distinguish these products from each other, or from models already on sale from traditional manufacturers. The more you read down this list the more they all melt into one.