Jaguar has released another two preview images of its upcoming Design Vision Concept, showcasing how the reimagined Leaper logo will be used in its new cars.
It appears to conceal a rear-facing camera, which could hint at the use of rear-view cameras rather than traditional mirrors – an element of the brand's future models exclusively reported by Autocar last year.
It follows yesterday's (20 November) unexpected release of a teaser image for the concept, confirming Autocar's report that it will also omit a traditional rear window.
It also showcased the concept's dramatic proportions, with a remarkably wide rear wheel arch and track, as well as a repeated contrast between smooth curves and hard-edged straight lines.
Conventional rear lights can't be seen: they are either out of view of the preview shot or are concealed by the prominent slats running across the tail.
These slats mirror those featured in the new Leaper logo, suggesting the concept could showcase Jaguar's new branding in large scale.
The image was posted to social media accompanied by the text “copy nothing”, reiterating the mantra of JLR creative chief Gerry McGovern – and a phrase that is derived from that of Jaguar founder William Lyons.
02 Dec 2024 Miami.Copy nothing.#Jaguar pic.twitter.com/NtLn7j1T7Y
— Jaguar (@Jaguar) November 20, 2024
The unexpected post comes in the wake of the strong reaction to Jaguar’s rebranding, which was detailed in full on 19 November.
“We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community,” said McGovern.
JLR CEO Adrian Mardell has described Jaguar’s rebirth as “a complete reset”, calling its new effort “something spectacular”.
The concept will be shown in full on 2 December at Miami Art Week in Florida, the US.
It's set to preview a four-door electric GT, which will be the first in a three-car line-up due from 2026.
The production car, which recently began road testing, will pack north of 575bhp and have a range of more than 430 miles. It will be priced in excess of £100,000, positioning it as a rival for the Porsche Taycan.
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I'd like to suggest that the caption be edited to say "New Leaper appears to be used to conceal a peeper" and feel free to forward this new name for the camera to your contacts at JLR.
Two things
1. please, whatever you do, don't use the leaper across the car, it should only be used on the sides, in the direction of motion.
2. cars individually don't need rear windows. However, those high level rear brake lights were made mandatory due to their effectiveness of giving people advanced warning of the cars braking in front, to prevent accidents, and visible through their .... rear windows. I'm quite frankly amazed that Volvo didn't veto Polestar's absent rear window from a safety point of view
Is the second new picture a door handle or a hidden back up camera?