Taxi! It’s the reductive cry of many when a Prius hums into view, Toyota’s pioneering hybrid hatchback having become the ubiquitous Uber for a generation of ride-hailing devotees.
Yet as the petrol-electric model celebrates its quarter century on sale in the UK, does the incredibly efficient and relentlessly reliable Prius deserve to be seen – and appreciated – as more than just a default choice for hard-nosed mini-cabbers?
The obvious answer is yes, of course it does. In fact, the Prius is perhaps one of the most misunderstood and occasionally divisive cars to have hit the roads in the past 25 years.
When it landed on these shores in 2000, diehard petrolheads quickly named it the ‘Pious’ – a swipe at early adopting owners who were evangelical about its tech and fuel-savings.
Yet it was also an unlikely Hollywood pin-up, with eco-friendly A-listers such as Leonardo DiCaprio choosing the Prius to scoot between studios.
Either way, over five generations, it has become as familiar a sight on our roads as white lines and temporary traffic lights: more than six million have been sold to date, making it the world’s most popular hybrid.
Those sheer numbers mean Toyota’s engineering brilliance is often overlooked, so it seems an ideal time to get one of the first examples together with the latest version and perhaps reappraise this dual-fuel pioneer.
As is the case today, environmental concerns were very much in the headlines when the Prius first appeared in its native Japan back in 1997, with the result that manufacturers were keen to develop cars that minimised their impact on the world’s resources.
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Granted the Prius is not the number one choice for most enthusiasts, but I don't think anyone can deny its success. The power train is extremely efficient, virtually on a par with a diesel while being much cleaner. Commercially it has been a huge success for its maker, selling in large numbers and being extremely profitable. And successfull too for owners who appreciate its efficiency, reliability and excellent refinement. It has certainly spawned many hybrid imitators, but few if any can match the powertrain's inherent simplicity, reliability and efficiency - as recognised by the author of this feature. The Prius is an example of engineering brilliance and clever out of the box thinking that sets Toyota apart from most other carmakers.
A commercial success for sure, and bear in mind, so many hybrids out there are essentially replicating the same formula. The article says that the engine was 1.5, I am pretty sure the Mk1 had a 1.3 i4, which was increased to 1.5 i4 for the second (the same was detuned for the first Yaris hybrid), then 1.8 and finally 2.0 (which lost one cylinder to become the current Yaris 1.5 i3)
I am not sure by what metric the Prius is deemed "a success".
A bunch of mini cab drivers using them, plus a few rich americans making a gesture purchase whilst keeping a garage full of huge (or fast) gas guzzlers.
I can remember the last time I saw a Prius on the road around here, and I dont know a single person who has ever owned one either. Success? as I said, by what measure. Certainl hasnt 'changed' driving habits.
It's been a brilliant success for me. Third generation one bought new in 2010, still driving it 150k miles on. Virtually no repairs beyond routine servicing. No road tax. 56mpg. Cheap insurance. Cheap, reliable motoring. Lovely, light, spacious interior. Exciting? No. Dynamic? No. Sexy looks? No. But brilliant at what it's meant to do. I'd like to replace it, but I am struggling to find anything as good.