Volvo UK boss Nick Connor has taken over as CEO of performance arm Polestar nearly one year after the Swedish car maker purchased the brand outright.
Connor leaves a role he has held at Volvo for four years to switch to its wholly owned subsidiary, which is responsible for producing performance-focused models, such as the V60 Polestar.
Connor’s track record includes overseeing Volvo UK at a time when sales increased by 60%. He replaces Björn Sällström, who has been acting as CEO since Polestar’s purchase in July 2015.
“Nick brings extensive commercial experience and a proven track record of sales and network development to Polestar,” said HÃ¥kan Samuelsson, president and chief executive of Volvo Cars. “[He joins as] we seek to develop and grow this exciting part of our business.”
Volvo wants Polestar to be recognised as its hot arm in the same way that Mercedes has AMG and BMW has its M division. Samuelsson revealed his ambitious plans for Polestar to incorporate hybrid technology into its models late last year, making reference to the electrification of Volvo’s range.
The first steps for this long-term plan appear to be in place following the reveal of an all-electric hatchback concept last week.
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