The Land Rover Discovery has been treated to a pair of special editions and some subtle updates in a bid to sustain its appeal as it enters its eighth year on sale.
The primary additions for the 2026 model year are a pair of new special-edition Discovery models that, JLR says, have been designed to "honour Discovery's 35-year legacy with subtle nods to the model's history in their names".
The Tempest special edition takes its name from the codename used for the second-generation Discovery in the run-up to its launch in 1998. Available in a choice of three colours, it comes with a matt protective film, a contrasting copper-coloured roof and trim details, bespoke badging and bespoke wheel designs.
The Gemini edition, meanwhile, is named as a nod to the original Discovery's turbo diesel engine. Available in six colours and with similar bespoke trim elements, it has special Gemini badging, a cooler compartment in the back seat, device holders on the seatbacks and three-zone climate control as standard.
In addition to the new special editions, JLR has rolled out a trio of 'curated' accessory packs: Beach Days, Road Trip and Snow Days – each equipped with a suitable selection of optional extras.
There have been no changes under the skin, so the Discovery continues to be offered exclusively with the mild-hybrid 3.0-litre Ingenium D350 diesel straight six, which develops 345bhp and 516lb ft to give a 0-62mph time of 6.3sec, up to 33.4mpg and a towing capacity of 3500kg.
Prices for the refreshed Discovery start at £64,810, or £63,775 for the van-backed Commercial variant.
The updates come nearly nine years after the current-generation car was revealed at the 2016 Paris motor show, making the seven-seater comfortably JLR's oldest model line.
Despite its age, though, the Discovery remains an important part of the company's global line-up. In the 12 months to the end of March, JLR recorded more than 14,000 Discovery sales, which is more than the Jaguar F-Pace sold in its final year in production.
However, while the Discovery remains a relatively steady seller, it continues to slip further into the shadow of the closely related, yet vastly more popular Defender, which sold more than eight times as many units last year.
Work is under way on a next-generation Discovery model, with the priority being to distinguish it more clearly from the Defender and move it into its own "unique territory" - though JLR has not given any indication of when that new car might arrive.
Join the debate
Add your comment
JLR is bringing back an old marketing trick of the 80/90's the special limited edition usually this was just shuffling around colour & upholstery trims add a sunroof and radio/stereo and you've freshened up an ageing model range. I suppose the truth of the matter is that since the introduction of the new Defender JLR don't know what to do with the Discovery. Why they need to have two similar model ranges in their product range seems rather strange to me, why do they need another Discovery, surely it's the Defender's biggest competitor?
You make some very good points, but I do feel that many of the criticisms are addressed by the Defender, albeit it rides on a monocoque design. However, what about a total change of direction in order not to canabilise sales from the successful Defender. How about an upmarket 4WD MPV? There is a history of this (albeit a very convulted link), with the Foward Control Defenders used by the forces which I am sure the JLR marketing department will be able to exploit. However of more relevance is that Mercedes charge £76 - 100+k, and the VW California costs £65-85k. These list prices compare with the Discovery's £64-83k list price range, so the JLR product would not be priced in line with these rivals. Even the good (and often underated) Transit Custom Tourneo is difficult to find at less than £70k for a well equipped version.
This would require the kind of creativity and conviction lacking at JLR right now. The boss can't even tell you what or who the Discovery is for, the 'House of Brands' bs is a cover, not the answer.